Investment in Research and Development

Our aim is to be the ultimate destination for anyone thinking of buying a striking, premium vehicle.

To do this, we can't afford to just meet the expectations of our successful and savvy customer base - we have to exceed them. This is why we spend nearly £1.5 billion each year on product creation, and have invested £100 million in an advanced research facility to accelerate innovation. As a direct result, we've been able to improve lightweight vehicle architectures, develop advanced supervisory controls, maximise engine efficiency, and research electrification and alternative fuels. We've also been able to make incredible advances in lightweight body structures and powertrain technologies, not to mention in hybrid propulsion systems and electric drivetrains.

Such breakthroughs have enabled us to create the new Range Rover Evoque - the lightest, most fuel efficient Range Rover ever built - and other groundbreaking models as well. One of which is the 'range e', a diesel hybrid prototype designed to drive 20 miles on electric power and reach a top speed of 120 mph. All while emitting less than 100 g/km of CO2.

But what about technology that our drivers will experience more closely? We have a track record of innovative developments such as Hill Descent Control and Terrain Response Control. Such technologies have pushed the benchmarks that our competitors were already chasing. We continue to redefine the use of technology in our vehicles with the application of full TFT displays in the instrument panels and the astonishing dual-view infotainment touch screens in the latest generation Jaguar XJ and Range Rover.