Innovation

Without our tireless drive for new technologies, new applications, new approaches and new ideas, Jaguar Land Rover wouldn't have been able to meet, let alone surpass, the exacting standards our customers expect - let alone what we expect of ourselves.

We couldn't have produced the ground breaking 186mph that the Jaguar XKR-S is capable of achieving straight off the production line. We wouldn't have been able to create our lightest and most fuel efficient vehicle - the Range Rover Evoque.

And we wouldn't have been able to convert the power and performance of a 5.0 litre V8 engine to a 2.0 litre hybrid powertrain in the revolutionary prototype Jaguar XJ_e Plug-in Hybrid. Certainly not one that not only gives you the ride and performance our customers expect from Jaguar but also the 70% reduction of CO2 emissions and 87mpg that they don't. This new breed of Jaguar certainly earned its place at this year's Goodwood Festival of Speed.

The mind blowing industry and career-defining moments we've already harnessed are exceptional, but building on our achievements will be phenomenal.