Past & Present

Our prestigious reputation has been carved out over more than 60 years, a celebration of which was shared with the Prince of Wales.

From Jaguar's debut in 1935 and Land Rover's iconic market entrance in 1948 to the present day, our history is one of revolutionary technologies, performance and craftsmanship. Throughout the years we've tirelessly pioneered to define and redefine the highest standards.

Never compromising on quality or performance. Always striving for perfection. Jaguar has a long and proud history of surpassing customers' exacting standards. That's because it has a legacy of true craftsmanship, classic styling, quality and innovation.

The XJ Ultimate is a true testament to this, living up to its name as our most luxurious XJ. Whereas the XKR-S is a different animal entirely - reaching 186mph and its place as the fastest production sports car we've ever created.

Seducing and impressing reviewers the world over is one thing. Replacing a 5.0 litre V8 engine with a 2.0 litre hybrid one and changing how people think about supercars is quite another. But the XJ_e does just that, seamlessly. A similar impact will be felt when our all-new, convertible sports car, the F-Type hits the road breaking through barriers of performance and style.

As an expanding world leader in sports cars, the most exciting leg of the journey is yet to come. Be a part of it. 

Land Rover

From a time "when things were built to last", Land Rover is quintessentially the best of British. Our outstanding simplicity isn't simple. Our unrivalled durability is permanent. Whether our customers head across cities or to the four corners of the globe on the harshest terrain the world has to offer, we inspire confidence.

When it matters most we're trusted and relied upon the world over. From supporting the Red Cross reuniting communities in war torn Sierra Leone to helping Born Free protect rare wolves in Ethiopia and creating Sri Lanka's Defender 130 elephant ambulance service, we're proud that we have been there for so many over the years.

Our vehicles are made to last. In fact, it's estimated two thirds of the vehicles we have released across the globe since 1948 are still going strong to this day. This is because along the way, we too, have been driven to do more.

With a salute to our heritage, our Land Rover Defender Special Edition has launched with more rugged appeal. Combining iconic designs with the latest technologies and innovations, it has provided even more capabilities and character than ever before.

We're constantly searching out brilliant new ideas - finding new ways to help Land Rover vehicles overcome the world's toughest terrains in order to continue supporting the world's communities.

Range Rover

The resilience of a Land Rover plus the comfort and styling of an on-road car is the ultimate combination. 1970 saw this revolutionary blend of rugged luxury come to fruition as the Range Rover and with it a whole new class of vehicle. With each design, each innovation and each unique combination we've continued to break moulds.

Winning over 110 global awards in the first 12 months of production, the Evoque - our lightest and most fuel efficient Range Rover - is in a league of its own. Our specialist Engineered To Order (ETO) division and Fashion Designer, Victoria Beckham, are excited to create the Evoque Special Edition together. Each and every one of the 200 hand finished models are set to be show stoppers. The ETO team have already worked their magic on the limited edition Range Rover Autobiography Ultimate.

The future is exciting. Here, the possibilities are limitless. The only limitations are the ones you put on yourself. Free your mind. Be a part of it.

Whatever your destination, we have the ultimate vehicles to take you there. That's not just according to our customers, either. It's according to the automotive experts who have handed us one award after another down the years. Here's a sampling of those awards, from both the UK and around the world.

Car of the Year, 2011 - Range Rover Evoque
Best Executive Car, 2011 - Jaguar XF
Best Compact SUV, 2011 - Range Rover Evoque
Best Large SUV, 2011 - Land Rover Discovery 4