Shared mobility. Vehicles on demand. This is the shape of things to come. In the near future, owning a vehicle may be far less common and hailing a ride might become the norm. Join us and think beyond the traditional model.

How city dwellers are moving is changing. We’re investing in new products and services to meet this shift in demand. InMotion companies like Voyage, Sheprd and GoKid are already making their mark.


InMotion Ventures invests in high-growth companies in the mobility, transportation and travel sector. Powered by Jaguar Land Rover, we're dedicated to backing innovations that will change the way we move.

We invest globally in startups at all stages from Seed to Series B. Alongside our core investment activity, we also collaborate with the wider Jaguar Land Rover business to develop new products and services that provide better experiences for both new and existing customers.

We have a wide interpretation of what the transport and mobility sector includes. Some of the areas we are most interested in include Mobility as a Service (MaaS), travel, navigation and data, last mile services (delivery, parking), car and ride sharing, autonomous vehicle fleets and services and financial services (leasing, insurance).

Our advanced steering wheel, Sayer – named after the designer of the E-type – may be the only part of the vehicle customers actually own. The world’s first intelligent and connected steering wheel will live in customers’ homes. This voice-activated Artificial Intelligence (AI) steering wheel will be able to summon your car, play music, book you a table and even know what’s in your fridge.

The future is closer than you think. We’re already in partnership with Waymo. They’ve ordered 20,000 vehicles over the next two years. Our £20m investment in Lyft represents our own entry into the market. All of which means you’ll be very busy and totally engaged.

Product Managers, Software Architects and SAP experts are the key to our revolution in this area. Join them and you will have access to a learning curve like no other.


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