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REQ ID: 77282
JOB TITLE: Lead Experience and Digital Designer
SALARY: £45,000-£50,000
POSTING END DATE: 30/06/2022
We’re re-examining our vehicles and what a vehicle means in the emerging world of automation, connectedness, electrification and the shared economy. New ideas, new technology, and new approaches to mobility are our business. Join a team of next generation thinkers.




Through Re-Imagined, we are focusing on Jaguar Land Rover as a true modern luxury business. Developing emotionally engaging customer experiences is at the heart of this philosophy. Building on our companies’ iconic legacy, new ownership models, advances in assisted and automated driving, artificial intelligence and the digitalisation of mobility are all opportunities to deliver luxury experiences to our discerning customers.


We now have the opportunity to extent our brand purpose beyond automotive developing holistic world class customer experiences focused the future of luxury conveyance. Reflecting the company’s Re-Imagined business priorities and the cycle plan, this exiting dual branded design role within the newly formed Experience and Digital design team, will have the opportunity to create highly desirable future Jaguar and Land Rover customer experiences. Experiences designed to build brand allure, enhance the product offering, emotionally connect and seamlessly integrate into our customers lifestyles.


You will be challenged daily to create new, modern, reductive and engaging experiences that celebrate these opportunities and embrace new forms of digital customer engagement. Working cross functionally on experience design initiatives with digital experience development, Global Customer insights, Marketing and commercial teams, you will lead the Experience design development across all digital platforms both in the vehicles and off board.


In this role, you can expect to be primarily accountable for the creation of a highly desirable luxury experience for Jaguar and Land Rover’s house of Brands - considering all key touchpoints throughout the whole customer-brand engagement journey. You will required to bring an informed understanding and passion for luxury brands and behaviours, the opportunities arising from digitalisation of mobility and connected services. As well as strong sensibility for visual brand identity are essential for you to create our future distinctive, intuitive and seamless experiences for our discerning customers.


To compliment with the above, you will be expected to research and analyse the implications and opportunities arising from evolving customer expectations, advances in technology, materials and the HMi.




Within this role, you’ll need experience in the creation and delivery of Luxury experiences across digital platforms, alongside a deep passion and understanding the future: Technologies, customer values and behaviours, Proven experience in either automotive CX design or having delivered relevant CX projects from start to finish.


You’ll also need a broad understanding and sensibility for Luxury experiences creation, Autonomy and assisted driving, On and off board experiences and AI/advances in material technology, interface design and HMi and a strong sensibility to graphic design and proven experience working for Luxury brands.


You should be proficient in illustration and visual evaluation skills to visually and verbally communicate ideas and solutions. A successful candidate will also have proven experience of aesthetic judgement of surface, surface juxtaposition and appearance and will have a broad knowledge of engineering and production techniques and processes, and strong market / business acumen.


All candidates with be expected to supply their design portfolio to the Hiring Team.


Key skills and experience:



  • Previous experience of the generation of experience and digital designs for production and concept vehicles, including experience of visualising and communicating design solutions in 2D and 3D
  • Relevant degree or equivalent experience preferred Information Experience Design/Service design / Intelligent Mobility / Product Design / Global innovation design / Digital direction
  • Essential IT skill – high level of Photoshop / Illustrator/ Powerpoint/ Research tools: Miro
  • Proven experience of leading projects
  • Strong level of organisational skills



  • Strong IT skills, particularly with Design related systems, e.g. ALIAS / VRED
  • Prototyping tools: / After effects / XD / Figma./ 3D tools: 3D Studio Max / Cinema 4D / Blender.
  • Previous experience of the automotive industry, including competitor and market awareness
  • Some experience or knowledge of all design roles, from concept generation to production ready design delivery
  • Worked on a Experience and digital design projects in the Luxury segment to a production stage





Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan and performance related bonus scheme. All this and more makes Jaguar Land Rover the perfect place to continue your journey.


This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office. At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role. Further details can be discussed with the Hiring Manager at interview stage. 


Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.


Jaguar Land Rover is committed to equal opportunity for all.


At Jaguar Land Rover, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work, and reach their full potential.

Find out more about working here in our JLR Life Blog:

We look after our employees by offering a host of benefits and investing in their talent through award-winning training.


Job Segment: Engineer, Supply, Automotive, Research, Engineering, Operations

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