POSITION: Brand Planning & Performance Specialist
LOCATION: Mahwah, NJ
RECRUITMENT RANGE: $95,000 - $119,000
Live the Exceptional With Soul. This is the singular purpose of JLR.
At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.
JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.
At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.
Reporting to the N.A. Brand Director for Jaguar, The Brand Planning & Performance Specialist is focused on monitoring brand performance, supporting with insights and in preparation for business and fiscal planning processes.
What you will be doing:
- Track and analyze brand performance metrics across sales, market share, consumer behavior, and competitive activity.
- Maintain dashboards and reporting tools to provide ongoing visibility into brand health.
- Identify performance trends, risks, and opportunities using quantitative and qualitative data.
- Evaluate the impact of marketing initiatives and campaigns on brand KPIs.
- Coordinate materials for US–global HQ alignment discussions and regional planning processes
- Synthesize data from multiple sources (market research, retail data, digital analytics, financial reports) into clear, actionable insights.
- Partner with brand, marketing, and commercial teams to inform strategic decisions.
- Support the development of brand and product strategies by providing evidence‑based recommendations.
- Prepare performance summaries and scenario analyses to guide investment decisions.
- Collaborate with finance and commercial teams to align brand performance insights with financial targets.
- Present findings and recommendations to stakeholders at various levels of the organization.
What you will need:
Bachelor’s Degree is preferred, or equivalent work experience
5+ years of automotive; product planning preferred
Strong analytical and financial acumen
Experience in planning and forecasting
Strong communication and influencing skills
Structured thinker with excellent prioritization skills
Confident working with data, stakeholders, and delivery partners
Detail‑oriented, organized, and comfortable managing multiple priorities.
Strong project management skills
Excellent Microsoft office skills in particular Excel, PowerPoint, and Tableau
Experience in brand management, marketing analytics, business intelligence, or a similar role.
Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position”.
So Why Us?
- As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.
- Be part of an international, inclusive, and open-minded company
- Global Bonus Program based on company performance
- You are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.
- Our employees receive a generous time off policy
- We offer a discounted Luxury Vehicle Car Program
- Employees also receive generous health care and retirement plans
- Quarterly Chair Massages
- Maternity/Paternity Leave
- Complimentary lunch
- And more!
Thank you for your interest in working for us, we love it here and think you will too!
This role is not eligible for Visa sponsorship.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.
#WEAREJLR
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