POSITION: Brand Strategy Specialist

LOCATION: Mahwah, NJ

RECRUITMENT RANGE: $95,000 - $119,000

Live the Exceptional With Soul. This is the singular purpose of JLR.

At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

Reporting to the Brand Director, the Brand Strategy Specialist is the guardian and architect of the brand. This role exists to define, articulate, and evolve the brand strategy – ensuring a clear, differentiated brand that guides everything the business does. They are the heart and soul of the brand, translating insight into powerful brand ideas that drive long-term growth. They spearhead the commercialization strategy and program management to bring the brand to life.

What you will be doing:

• Help define and deliver the brand strategy, positioning, purpose, and personality to drive long-term growth.
• Translate brand strategy into clear, actionable plans and coordinate the delivery of brand-building and revenue-generating initiatives.
• Brief and inspire internal teams, agencies, and Centres of Excellence with clear, insight-led direction.
• Develop compelling brand narratives, messaging frameworks, and guidance that ensure consistency across all customer touchpoints.
• Partner with cross-functional teams to ensure brand priorities and initiatives align with the overall brand vision.
• Spearhead the development of retailer engagement, training, and brand experience programs that strengthen brand representation in market.
• Identify opportunities for market differentiation, customer growth, and new commercial concepts that enhance brand performance.
• Build and manage strategic partnerships that strengthen the brand ecosystem and create value for customers.
• Develop business cases for brand initiatives, including financial analysis, ROI assessments, risks, and success metrics.
• Measure performance against brand objectives, providing insights and recommendations to continuously improve future strategies and investments.

What you will need:

• Strong strategic brand thinking and storytelling ability
• Experience with brand research, insight generation, and competitive positioning
• Ability to turn complex insights into clear, motivating ideas
• Strong communicator and influencer across teams
• Creative thinking and problem solver
• Comfortable working upstream, shaping strategy as well as execution
• 5+ years experience in a brand role or modern luxury environment
• Good analytical capability

Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)

Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position”.

So Why Us?

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.
• Be part of an international, inclusive, and open-minded company
• Global Bonus Program based on company performance
• You are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.
• Our employees receive a generous time off policy
• We offer a discounted Luxury Vehicle Car Program
• Employees also receive generous health care and retirement plans
• Quarterly Chair Massages
• Maternity/Paternity Leave
• Complimentary lunch
• And more!

Thank you for your interest in working for us, we love it here and think you will too!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

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