POSITION: Media Senior Specialist

LOCATION: Mahwah, NJ

Live the Exceptional With Soul. This is the singular purpose of JLR.

At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviours we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

What you will be doing:

• Day-to-day contact for media agency for new Performance Marketing Center of Excellence within greater JLR Marketing Communications team

  • Develop Audience Target Requirements with inputs from Product Planning, Research and Global Marketing

  • Work with agencies and Brand Communications leads to develop Media strategy 

  • Leverage Global Inputs, Brand Pillars and Business Goals to develop local Media Briefs

  • Review Media RFPs; Narrow Submissions with Media Agencies to present internally 

  • Manage media approval process internally well ahead of media live dates

  • Ensure coordination between Creative, Media Agency and Media Partners 

  • Ensure media buys are executed according to strategy and key principles re TRP levels, flighting, stations/networks, programming fit 

  • Media Budget management and reconciliation/Ensure purchase requisitions and orders are managed timely

  • Develop test and learn scenarios for media tactics, audience cohorts & creative assets; share concepts and report learnings and potential cross functional application to larger performance group

  • Analyse campaign outputs and direct/indirect effects on business outcome

• Support key marketing communications objectives as they relate to role, specifically:

  • Utilize effective Media Strategy to maintain healthy demand signals throughout the shopping journey for all product offerings

  • Drive & optimize website traffic and engagement through paid media

  • Generate Shoppers, Handraisers & Leads; optimize conversion rates for each 

  • Help ensure media impact with improvement in brand appeal, consideration and intent

  • Develop Media plans inclusive of National and local approach; with attention to all stages of the purchase funnel 

  • Evaluate Research Partner Outputs & TV audits, utilize findings to optimize approach; present findings to Performance Team

  • Perform other duties as required

What you will need:

• Bachelor Degree in Marketing/Communications preferred; MBA in Marketing a plus; or equivalent work experience

• 5-7 years of experience in media planning & buying, budget management and media communications planning.

• Proficient in Microsoft Office Suite & Tableau

• Must be a self-starter with strong interpersonal skills

• Automotive experience is preferred

• Potential for light travel

• Excellent interpersonal and presentation skills are essential, and must be comfortable presenting to all levels of management;

• Must have strong business acumen, and the ability to work with people at varying levels with the organization and network

Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)

So Why Us?

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That’s why working here is so much more than a job.
• Be part of an international, inclusive, and open-minded company
• Global Bonus Program based on company performance
• You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.
• Our employees receive a generous time off policy
• We offer a discounted Vehicle Car Program
• Employees also receive generous health care and retirement plans
• Quarterly Chair Massages
• Maternity/Paternity Leave
• Complimentary lunch 
• And more!

Thank you for your interest in working for us, we love it here and think you will too!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

#WEAREJLR